Thought Leadership
I’ve led numerous thought leadership initiatives, driving awareness and engagement through impactful campaigns, long-form content, and data-driven research. My work includes developing in-depth content frameworks, overseeing co-branded partner campaigns, and producing research-backed insights that highlight emerging trends and customer challenges. By blending technical expertise with market intelligence, I’ve consistently delivered content that positions organizations as industry leaders while driving measurable business outcomes.
Featured thought leadership content
Cyberbullying trend report for Lightspeed Systems
I analyzed survey data from Lightspeed customers and parents of K-12 students to shed light on how technology access for children under 18 is impacting bullying. The goal was to present Lightspeed as a thought leader, and use for media pitching.
AWS for RMS: Modern revenue management in the cloud
I collaborated with business development and marketing leaders to produce an ebook about revenue management for AWS travel and hospitality customers.
When SaaS Makes Sense: A Guide to Embracing the Cloud for DevOps and DevSecOps
Authored dedicated SaaS ebook for global marketing campaign at JFrog.